Cookie Policy

1. What Are Cookies

Cookies are small text files that websites place on your device (computer, tablet, or mobile phone) when you visit them. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to the website operator.

Cookies can be categorized in several ways:

• First-party cookies are set by the website you are visiting directly. They can only be read by that website.
• Third-party cookies are set by a domain other than the website you are visiting. These are typically placed by external services such as analytics providers, advertising networks, or social media platforms embedded in the page.
• Session cookies are temporary and are deleted when you close your browser. They help maintain state during a single browsing session.
• Persistent cookies remain on your device for a set period of time or until you manually delete them. They help websites remember your preferences and recognize you on subsequent visits.

In addition to traditional cookies, we may use similar tracking technologies such as pixels, scripts, and local storage. This policy covers all of these technologies collectively.

2. Cookies We Use

The following table provides a complete summary of the cookies and tracking technologies used on the Hello website:

3. Strictly Necessary Cookies

Strictly necessary cookies are essential for the basic operation of our website. These cookies enable core functionality such as form protection and consent management, and cannot be disabled without impacting site functionality.

Google reCAPTCHA

We use Google reCAPTCHA (site key: 6LdVQYQsAAAAANa6L_DqWVMXI54N_aTFyWd5mH7S) on our contact and signup forms to prevent automated spam and bot submissions. reCAPTCHA sets cookies including _grecaptcha, rc::a, rc::b, and rc::c to analyze your browsing behavior and distinguish legitimate human visitors from automated traffic. These cookies are necessary for the security of our forms.

Cookie Consent

The hello_cookie_consent cookie stores your cookie consent preference so that we do not repeatedly prompt you on every visit. This cookie is set by Hello directly and is retained for 12 months.

4. Analytics Cookies

We use Google Analytics (measurement ID: G-S7VW8118V4) to understand how visitors interact with our website. Google Analytics collects information about your visit, including:

• Pages you view and the order in which you view them
• Time spent on each page
• How you arrived at our website (referral source, search engine, direct visit)
• Your approximate geographic location (derived from IP address)
• Browser type, operating system, device type, and screen resolution
• Interactions with page elements such as buttons and links

How We Use Analytics Data

We use this data in aggregate to:

• Understand overall website traffic patterns and visitor demographics
• Measure page performance and identify pages that may need improvement
• Analyze user behavior to optimize site navigation and content
• Track the effectiveness of marketing campaigns and content

Data Retention

Google Analytics data is retained for 26 months. After this period, the data is automatically deleted. We do not use Google Analytics data to identify individual visitors or build personal profiles.

Opting Out of Google Analytics

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, which prevents the Google Analytics JavaScript from sharing information about your visit with Google Analytics. You may also block analytics cookies through your browser settings or via our cookie consent banner.

5. Marketing and Business Development Cookies

Apollo.io Website Tracker

We use the Apollo.io website tracking script (appId: 696068e2e0edb4001118d7f6) for business-to-business (B2B) sales intelligence and business development. The Apollo.io tracker identifies business visitors to our website and provides information that helps our sales team understand which companies are interested in our services.

The Apollo.io tracker operates on a session basis and is used exclusively for B2B outreach. It does not target individual consumers or collect information for consumer advertising purposes.

What the Apollo.io Tracker Collects

• Company-level identification of website visitors (based on IP and publicly available business data)
• Pages visited and time spent on the site
• Referral source and visit frequency

This information is used by the Hello sales team to identify potential business prospects, prioritize outreach efforts, and tailor communications to the interests of visiting organizations.

6. How to Control Cookies

Cookie Consent Banner

When you first visit the Hello website, you will see a cookie consent banner that allows you to accept or manage your cookie preferences. You can update your preferences at any time by clearing your cookies and revisiting the site, which will trigger the banner again.

Opt-Out Model

Analytics and marketing cookies are loaded by default when you visit our website. You can opt out of these cookies at any time by using the cookie consent banner or by adjusting your browser settings. Strictly necessary cookies remain active regardless of your preference, as they are required for site functionality.

Browser Settings

Most web browsers allow you to manage cookies through their settings. You can typically configure your browser to block all cookies, block only third-party cookies, or delete cookies when you close your browser. The following links provide instructions for managing cookies in the most common browsers:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

7. Third-Party Cookies and Services

Some cookies on our website are set by third-party services that we use. These third parties have their own privacy policies governing how they collect and use data. Hello does not control the cookies set by these third parties.

Google (Analytics and reCAPTCHA)

Google Analytics and Google reCAPTCHA are provided by Google LLC. Google may collect and process data in accordance with its own privacy practices. For more information, see the Google Privacy Policy.

Apollo.io

The Apollo.io website tracker is provided by Apollo.io, Inc. Apollo.io may collect and process data in accordance with its own privacy practices. For more information, see the Apollo.io Privacy Policy.

If you have questions about cookies set by a third party, we recommend reviewing the relevant third-party privacy policy directly. Hello is not responsible for the data practices of third-party providers.

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies and tracking technologies we use, changes in applicable law, or other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this page.

For material changes that significantly affect how we use cookies or tracking technologies, we will take reasonable steps to inform you, such as posting a notice on our website.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

If you have questions about this Cookie Policy, please contact us at privacy@usehello.ai.